Our mission and vision
Our founder's story, meet Celia
"I started Qualia Botanicals with a burning passion to simplify and redesign how we consume skincare.
I've struggled for years with my hypersensitive skin and I have always been frustated at the consumerist, multi-product approach of beauty brands when it comes to skin health
It was only when I started creating Qualia for myself, after many years of research and experience, that I found a way to heal, balance and support my skin naturally, and break-free from using maximalist skin routines. My skin has been healthy ever since!
I fell in love with the simplicity and effectiveness of it, but I also felt frustated with an industry that doesn't necessarily support your skin's best interests.
Qualia was my way of redesigning what I thought skincare should be and now I've found meaning by helping people like you to break free from multiple products and discover the radiance and health of their best skin!"
We are Minimalist, Organic, Inclusive, Cruelty-Free, Fair-Trade and Sustainable.
Our core values
Customise and Reduce - Our Antidote to Mass Consumption
As we shift towards the more practical and sustainable, Qualia aims to simplify your lifestyle and reduce the number of products we use and consume. Qualia's products are highly versatile, they balance with your skin to restore the skin's health, appearance and radiance.
We listen to you and your needs and we offer a tailored formula that aims to cover your daily skincare. Overwhelming the skin with different products might be unnecessary, have adverse health effects and cause sensitisation of the skin.
A Science and an Art
We use science to question misinformation in skin care. Qualia’s products are in between pharmaceutical products and cosmetics. We have expertise in pharmacgnosy and phytotherapy, the science that studies the medicinal uses of plants and natural sources.
We formulate with expertise, transparency and integrity with the best organic ingredients and the highest respect to your skin and environment.
We are making all possible efforts to finally let people understand what our skin really needs and fight misinformation.
There is No Gender to Health and Wellness
Breaking the gender barriers in cosmetics is another priority in Qualia. We believe everyone should take care of their skin in the same way, without overwhelming it, without neglecting it.